Noiraud Shop LLC

Thérèse Mbaye is a multi-talented Senegalese-American speaker, confidence coach, and the visionary founder and creative director of Noiraud Shop LLC. An immigrant mother of two, Thérèse draws inspiration from her Senegalese roots and her journey of overcoming adversity. She transformed her once-bullied nickname, “Noiraud” (meaning “swarthy”), into a brand that celebrates resilience, self-acceptance, and authentic beauty.

Through Noiraud’s exclusive limited-edition “Carry the Load” collection, Thérèse honors the strength and grace of African women, offering handcrafted luxury accessories made with raffia—a prized material from Africa—as symbols of empowerment. As an artist and motivational speaker, she also created the transformative “Carry the Load” online course, guiding individuals to embrace self-acceptance and build inner confidence.

Thérèse recently won Best Emerging Designer at the Florida Fashion Shows 2025, further establishing her as a rising force in the industry. Dedicated to art, education, and empowerment, she uses her life experiences to uplift others, helping them carry their stories with pride and walk boldly in their truth.